How to Measure Your Website’s Traffic
Measuring and monitoring your website traffic can help you determine the performance of your site. Learn how to get started here.
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How to Measure the Impact of Public Relations Campaigns
How do you determine if your PR campaign was successful? In this guide, you'll learn how to analyze your results and find out what’s working.
Measure Marketing Performance
Want to know what's working and what's not? Get advice on finding the right mix of tactics.
Measure Email Performance
Opens, clicks, conversions—learn how to tell if people like what you're saying, and how to make it better.
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
How the Museum of Contemporary Art Denver Boosted Their Email Performance
MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.
Integrate QuickBooks with Mailchimp to Maximize Sales Potential
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
COVID-19 Update: Marketing trends as brick and mortar businesses start to reopen
Industry insights and trends as small businesses pivot.
Marketing Tools
Learn how to choose the right tools and put them to work for your business.
Marketing to Gen Z vs. Millennials: Key Traits & Differences
Millennials and gen z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to curate marketing messages to target both generations.
Marketing Tips
Tips, strategies, and best practices to help you reach your business goals.