Sensory Language: Tapping Into the Senses for Better Marketing
Sensory language can transform your marketing. Learn how to use words that bring your brand to life and captivate your audience’s imagination and attention.
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Choose the Right Sender Name for Impactful Communication
Maximize business impact with the perfect sender name. Learn how to choose the right sender name for powerful and impactful communication.
Send & Deliver Emails
Read how to create and send emails, and get them where they need to go.
The Power of Semi-Supervised Learning in Sales and Marketing
Semi-supervised learning can use labeled and unlabeled data. See how it compares to supervised and unsupervised learning, and its pros and cons.
Search Engine Marketing: How it’s Different From SEO
Search engine marketing (SEM) can be an effective way to drive web traffic and sales. Learn how it’s different from SEO and how to plan an SEM strategy.
How Your Business Can Sell Its Services Online
Have a business that provides services? Here’s a guide for selling those services, with everything from finding your customers to keeping their business.
Sell Books Online
Learn how to sell books online with key tips and strategies. From establishing an online presence to marketing strategies, this comprehensive guide can teach you what you need to achieve your business goals.
Why You Should Self‑Promote to Boost Your Business
Self-promotion works for any small business owner. Learn how personal branding can create connections, grow your audience, and make your business known.
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
Security Audits: Best Practices for Businesses to Ensure Data Protection
Protect your business and its customers by conducting regular security audits. Read this guide to learn best practices for businesses to ensure data protection.
Ecommerce Trend Forecasting with Secondary Market Research
Use secondary market research to predict ecommerce trends and make data-driven business strategies.
Secondary Audience vs. Primary Audience: Balancing Your Marketing Strategy
Learn the difference between secondary and primary audiences and how to balance both for an effective marketing strategy.