What is a Press Kit and Why Do You Need One?
Every startup business should develop a press kit. Learn what goes in a press kit, and how one can help your company. Also includes press kit examples.
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What Is a Podcast and Why Are They So Popular?
Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.
Mind Mapping: The Ultimate Tool for Boosting Creativity
Learn what a mind map is, how to create one, and why they’re important for your business strategy.
What Is a Microsite?
A microsite can ensure your brand stands out and attracts the right audience. Learn about microsites, including their purpose, benefits, and more here.
Metaphors in Marketing Strategy: Igniting Customer Imagination
Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.
What is a Meta Description? Examples and Tips
Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.
Materialized Views: Definition, Benefits & Uses
Learn what a materialized view is and how you can leverage it to help your team handle large amounts of data. Find out how to create materialized views.
What is a Mailchimp Partner?
Our partners are certified marketing aces. Learn who they are and how they can help your business grow.
Exploring Likert Scales for Actionable Customer Insights
Discover how Likert scales can unlock actionable customer insights and guide strategic decisions.
What Is A Lead Magnet And How To Create One
Learn what a lead magnet is and the steps to create one. Explore different lead magnet ideas and examples to find the one that fits your business.
What Is a Heat Map In Business?
A heat map is a data visualization tool that shows how customers are interacting with content. Learn more about heat maps and how they work.
From Free to Profitable: Tips for Implementing a Freemium Model
Read this guide to learn how to use freemium business models to attract and convert more customers.