Cause-Related Marketing Definition & Examples
Cause marketing involves a collaboration between a for-profit business and a nonprofit organization. It is used to increase corporate social responsibility and, in turn, brand loyalty.
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What is Business Intelligence and How To Use It
A business intelligence system mines raw data and transforms it into valuable insights. Here’s what you need to know about using BI tools.
Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
Importance of Brand Trust in Business
Building brand trust can help your business grow. Read this to learn about the importance of brand trust and how you can start building it.
Why Building Brand Equity is Essential for Long-Term Success
Building brand equity is crucial for the success of your business. Learn why high brand equity matters and how you can improve it with our expert tips.
What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
Understanding BANT: A Framework for Qualifying Leads and Closing Deals
How the BANT sales process will help you streamline lead qualification in 4 simple steps.
What is Backlinking and Why is it Important for SEO
Don’t overlook backlinking in your marketing strategy. Here’s everything you need to know about backlinking and why it’s a crucial aspect to domain authority.
The Fundamentals of API Testing for Business Success
Learn what API testing is, the benefits, and how it works. Discover tools and strategies for testing APIs and ensure their reliability.
What Is an SRT File?
SRT files are a common file format used to create subtitles. Read this to learn more about what SRT files are, how to open them, and how to create your own.
What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
API Endpoint Basics for Business Decision-Makers
Learn what API endpoints are and how they allow different software systems to communicate and exchange information seamlessly.